作为第一个深入的书,探讨品牌在企业设计中的作用现代主义,建筑品牌在业务和建筑历史的背景下重新讲述了四个企业总部的故事:由Frank Lloyd Wright的Johnson Wax Builder,Howe和Lecaze的PSF建筑,由SOM的Rever House以及Röhm&Haas Buildingby Pietro Belluschi and George M. Ewing Co. In this illustrated talk on her new book, Grace Ong Yan describes how clients and architects together crafted buildings to reflect the company’s brand, focusing on carefully considering consumers’ perception and their emotions towards the architecture and the messages they communicated.